Aptos, a frontrunner in unified commerce options, introduced at present that famend British division retailer Liberty is renewing its partnership with Aptos for retailer know-how and buyer expertise options. Particularly, Liberty will deploy the newest variations of Aptos’ Retailer POS and CRM purposes and migrate the software program supply from on-premises to SaaS. With this initiative, Liberty will unlock real-time personalisation and provide much more seamless interactions between associates and buyers at its Regent Road retailer.
Established in 1875, Liberty is certainly one of London’s most iconic buying locations. Famed for its directional design, cultural collaborations and galvanizing curation, the shop provides a variety of clothes, equipment, materials, homeware and sweetness merchandise. Realizing the shop is seen as a prime retail vacation spot by locals and vacationers alike, Liberty executives recognise the significance of getting the expertise good for each buyer who walks by their doorways.
“Liberty is a spot of discovery and marvel, providing guests an opportunity to flee the everyday and discover gadgets from our in-house design group in addition to gadgets made by craftspeople from all over the world,” stated Martin Draper, CIO and Digital Director at Liberty.
“When getting into Liberty, buyers have the expectation of a transcendent retail journey – and we have to meet these expectations,” Draper added. “To realize this, Liberty requires superior know-how that enables us to know every shopper on an individualised foundation and make sure that our associates have the absolute best instruments and knowledge at their fingertips to serve the client in essentially the most optimum approach, instore and on-line.
“With the newest variations of Aptos’ POS working on our 125 tills and CRM answer supporting hundreds of thousands of consumers, we’ll profit from a spread of latest capabilities and real-time updates so we are able to make higher choices, sooner and constantly ship on our model promise. Our shift to SaaS helps elevated effectivity and automation while accelerating Liberty’s digital transformation,” Draper stated.
With Aptos’ POS and CRM options, retailers are capable of:
- Empower associates to ship distinctive customer support with enterprise CRM knowledge simply accessible proper from POS units.
- Ship constant experiences throughout each gross sales channel by integrating CRM knowledge into omnichannel buyer journeys.
- Deepen buyer satisfaction with strong loyalty and rewards program administration, native to the CRM database.
- Craft high-performance promotions with assist for advanced buyer segmentation, affinities, personalisation and extra.
“Aptos develops functionally strong and open-architecture retail techniques that align with Liberty’s know-how modernisation path,” Draper stated. “In terms of deciding on software program distributors, we have to have as a lot confidence within the organisation as we do within the know-how. I’ve that confidence in Aptos. We sit up for adopting these new improvements inside the Liberty retail surroundings.”
In accordance with Zaki Hassan, Aptos basic mManager for EMEA and APAC, the software program agency has a deep appreciation for Liberty’s wealthy heritage and uniqueness within the luxurious retail sector.
“Liberty has probably the most sought-after retail flagships on the earth,” Hassan stated. “Strolling into Liberty – with its recognisable Tudor exterior housing six flooring of fastidiously curated merchandise – evokes awe. The choice of what know-how Liberty needs to make use of to interact, transact and construct loyalty with its high-value clients is extraordinarily strategic to its model and enterprise. We’re delighted that selection was Aptos and admire Liberty’s continued partnership.”