Dubbed Gucci Cosmos Land, the itinerant exhibition at the moment on present in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The Sandbox’s voxelized aesthetic.
Similar to the bodily exhibition designed by Es Devlin and curated by trend historian Maria Luisa Frisa, The Sandbox’s Gucci Cosmos Land expertise is an immersive journey the place customers can discover the home’s historical past via its emblematic designs—taking part in quests alongside the best way.
It includes a tackle the exhibition’s Ascending Room elevator expertise telling how home founder Guccio Gucci was impressed to create the model whereas working as a bellboy at London’s Savoy Resort alongside the Eden expertise which brings to life the story behind the home’s emblematic Flora print and, after all, the Gucci Ancora area impressed by inventive director Sabato De Sarno’s debut runway present.
“Gucci Cosmos Land is a brand new method for trend and historical past lovers alike to entry the long-lasting London-based exhibition from wherever on the planet,” Sebastien Borget, COO and Co-Founding father of The Sandbox stated in an announcement. “It can enable guests to immerse themselves into Gucci’s previous, current and future.”
How It Works
The quickest 100 gamers to finish the quests will obtain one among 4 Gucci avatars interpreted in The Sandbox’s voxelized design vocabulary. These featured runway seems to be vary from former inventive director Tom Ford’s 1996 pink velvet go well with to new inventive director Sabato De Sarno’s debut Milan Vogue Week present.
“We stay in an consideration economic system the place manufacturers are more and more taking a look at digital environments as a method to seize this consideration; constructing new communities round their values and opening up new income streams,” GEEIQ CEO and co-founder Charles Hambro stated in an announcement. He additionally emphasised the significance of speaking in ways in which resonate with the communities of stated environments.
The numbers add up. In response to GEEIQ’s current State of Virtual Brand Experiences report there’s “a transparent correlation between Gen-Z’s most cherished manufacturers and the variety of (metaverse) activations they’ve finished.” Likewise, a Business of Fashion survey of Gen Z’s favourite trend manufacturers carried out in December 2022 put Gucci as quantity two—second solely to Nike.
These finishing all quests within the Gucci Cosmos Land XP may even have the chance to win a part of The Sandbox’s 100.000 SAND pool prize.
Gucci’s Participation In The Metaverse
Final 12 months, The Sandbox hosted a Gucci Vault activation based mostly on the Kering-owned home’s experimental on-line retailer of the identical title. It featured a raft of various gamified experiences based mostly on the collision of previous, current and future which lies on the coronary heart of the Gucci Vault proposition.
The Sandbox, which is a subsidiary of Animoca Manufacturers has partnered with trend and tradition manufacturers throughout its ecosystem together with Warner Music Group, Ubisoft, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Care Bears, and Atari. Animoca develops and publishes a broad portfolio of merchandise together with video games like The Sandbox, whereas additionally investing in a portfolio of over 450 Web3 manufacturers together with Yuga Labs, Polygon, Consensys and OpenSea.